In Hawai‘i's real estate market, there's a growing share of luxury homes being sold as private listings, never appearing on the public MLS, and the trend is expanding well beyond celebrities and the ultra-wealthy. I had the pleasure of chatting with Nichole Villegas of Pacific Business News about how what was once an option reserved for the famous is now accessible to a much broader range of buyers and sellers.

The article highlights that private listings are especially common for kama‘āina estates — properties passed down through generations — where the emotional weight of a sale calls for discretion and privacy. "They become really sentimental about it, and private," I noted, underscoring the deeply personal nature of these transactions. 

Want to learn more about how private listings work and whether they might be right for you? Read the full article here.