A colleague of mine congratulated me saying she saw the Diamond House I was representing in a feature of Architectural Digest and heard that the $3.6 million Kahala property also received a nomination for HGTV’s House of the Year. “It’s a stunning home in your piece of paradise,” she gushed. “I bet you had tremendous interest.“
She’s right. We did.
Earlier this fall, I had the privilege of representing a client who is a talented interior designer known for purchasing homes and transforming them through exquisite remodels. Recognizing the unique story and architectural significance of the property, we decided on a comprehensive public relations strategy to ensure maximum exposure to high-end buyers looking for an exclusive estate in Hawaii.
These days, real estate searches mirror our online shopping habits. Knowing that a robust presence in premiere digital platforms can be a click away from someone’s next investment, we focused on getting the attention online.
Our approach involved working with a PR firm to create buzz amongst upscale real estate reads and national news, while orchestrating the pitch to seamlessly align with this one-of-a-kind property in paradise hitting the market, at the end of winter.
The results exceeded expectations. The rare A-Frame masterpiece garnered astonishing global attention, several honorable architectural and design recognitions, and most importantly, new owners who appreciate how special their new home is.
I find so much joy in opportunities like these. Every home has its own story, and our role is to artfully tell that story to the world so the right people can continue adding to its rich legacy.
Find more information about my listings, sales, and blog updates at www.NoelShaw.com.